Healthy food and beverages are delicious and healthier.

“Weight loss is 30% exercise and 70% diet,” said Zhao Wenhua, a researcher at the National Institute of Nutrition and Health under the Chinese Center for Disease Control and Prevention. “This statement has some merit, as it emphasizes the controllability of dietary energy intake, meaning that controlling one's diet may be easier to achieve.”
In addition to issuing the “Adult Obesity Dietary Guidelines (2024 Edition),” the plan sets clear requirements for upgrading dietary structures: avoiding the sale of high-salt, high-sugar, and high-fat foods on campus, accelerating the nutritional transformation of food processing, and reasonably reducing the content of oil, salt, and sugar in processed foods. It also calls for promoting activities related to reasonable diets in schools and the food service industry to enhance consumers' ability to correctly interpret food nutrition labels.
This requirement will further promote the development of low-calorie foods, protein bars, sugar-free beverages, and other product categories.
Taking bread as an example, according to the 2024 Douyin E-commerce European-style Bread Sales Ranking, the top ten products are all related to nutrition and health, with whole wheat bread leading the list with over 100 million yuan in sales.
Similarly, low-calorie snacks and beverages are also gaining traction. In addition to established players like Yuanqi Forest and Low-Calorie Doctor, traditional brands are also launching beverages and snacks emphasizing low-calorie and satiety concepts. For example, Want Want has launched its health snack brand Fix Body, offering 21 types of healthy snacks including whole grain cookies. Kangshifu has also introduced two 0-calorie Chinese herbal teas this year: Cassia Seed Barley Drink and Goji Berry Chrysanthemum Tea.
As the public gains a deeper understanding of nutritional labels, low-calorie foods will present new opportunities. How to make food both delicious and healthy has become a new consideration for brands.

This article is reprinted from the GymSquare official account.