Second Anniversary of "National Weight Management Year": A Golden Era for the Fitness Equipment Industry

June 2026 marks the second anniversary of the "National Weight Management Year" three-year action plan. Launched by 16 government departments including the National Health Commission, this initiative is shifting the health paradigm from "passive treatment" to "active wellness." As a fitness equipment manufacturer, Midas Fitness / Midas Health actively supports this national strategy to promote scientific fitness for all.

Over the past two years, more than 300 million people in China have expressed weight management needs. The total consumer spending on fitness equipment reached RMB 382.7 billion, a year - on - year increase of 34.2%. Meanwhile, over 90% of urban communities now have a "15 - minute fitness circle," creating vast growth opportunities for the industry.

The market is rapidly upgrading toward smart solutions. Intelligent equipment featuring AI fitness assistants, body composition monitoring, and personalized training plans has become mainstream. Midas Fitness / Midas Health continues to invest in R&D, integrating smart sensors and motion data analytic into its products, so users can enjoy a professional fitness experience at home.

As scientific weight management gains traction, consumers care more about fat reduction, muscle gain, and long - term health. The demand for home - friendly, compact equipment combining cardio and strength training is rising rapidly - precisely the core focus of Midas Fitness / Midas Health.

Looking ahead, Midas Fitness / Midas Health will remain driven by technological innovation, delivering professional, smart, and reliable fitness solutions to users and contributing to the "Healthy China" initiative.